Lead management

LEAD MANAGEMENT SERVICES

Don’t let your leads slip away. Convert them into clients

Streamline your sales pipeline and grow your sales. By acquiring 100% well-fitted leads and managing them with top-tier automation and relevant messaging, we direct your sales and marketing efforts the right way.

How lead management works

Take a closer look at the process that sets the pace for your sales acquisition campaign and yields the highest quality of delivered results.

Lead nurturing

Leading your hesitant prospects down the funnel

To make targeting precise, we review your ICP and analyze TAM to define whether there are matching decision-makers.

We accompany each email with relevant UVP, case studies, exclusive content, stats, and other materials to heat up prospects’ interest and make them sales-ready.

Nurturing takes from 3 to 6 months. It’s a continuous process, but we reach max results by staying relevant, fresh, and creative, but at the same time, consistent and persistent.

Lead qualification

Classifying and scoring the leads according to multiple criteria

When the outreach campaign gets the first replies, we analyze the interactions, distribute leads to your CRM, prioritize them, and assign an appropriate score.

Wherever the lead came from, our team assigns a score to every contact based on their behavior, industry, engagement, and other factors.

We know what questions to ask to qualify your lead properly, stay relevant and don’t push them away. In our follow-ups, we use 3 typical questions that help us figure out their readiness to discuss your offer at the appointment.

Appointment booking

Securing qualified appointments with ready-to-buy leads

At this stage, the qualified prospects are already warmed-up, and we’re ready to take further actions to push them toward appointment.

Our writers create and adapt new email templates. They are focused on the prospects’ pain points and the specifics of their past interactions with our SDRs.

When we follow up, we balance persistence with tactfulness and provide maximum value in our messages, securing you as many appointments as possible.

What is your process for lead capture?

Our lead capture process involves creating targeted email outreach, LinkedIn campaigns and syncing lead data with your CRM or marketing automation system.

What sales qualification method do you use?

Know by many, BANT comes to our clients’ minds most often. But it doesn’t work when outbound, so we don’t apply it. Instead, we create a new process to qualify leads. It’s tailored to your specific needs, sales cycle, buying behavior of your decision-makers, and other factors.

How do you prioritize and score leads to ensure the most promising opportunities are pursued?

We integrate specific questions related to your industry in the very first messages we send. It allows us to sift out the least perspective leads. We also take into account lead behavior, demographics, firmographics, and other factors to identify the leads with the highest likelihood of conversion. Finally, we apply a combination of behavioral and predictive scoring to ensure that leads are prioritized based on their likelihood to convert.

What metrics do you track to measure lead management success?

This includes lead quality (the level of compliance with the ICP), lead volume, reply types, follow-up value, conversion rates, appointment rates, ROI, and CAC. We also provide detailed reporting and analytics to help clients understand the impact of our services on their business.